![]() We also conducted 16 tests with six large brands from four European markets to assess the value that companies realize by applying more-advanced technologies. “The study consisted of multiple qualitative and quantitative components: a series of workshops and interviews to define a framework for digital marketing maturity, “belief audits” with about 40 experts to test the framework and the enablers that support it, and surveys of senior marketers of more than 200 global brands in ten industries. I know I was wondering this when first introduced, here is some of BCG’s explanation: Last but not least, you may be wondering how Google and BCG created this model. At Seer we find some of these steps can be seriously difficult to do so alignment around the DMM by itself could be a huge win in this regard. This would allow you to easily help others understand the output of your effort, get buy in, clearly define goals, and understand if you were successful or not. If the organization adopts the DMM you can map your efforts or projects to the DMM. ![]() Understanding where you are today and where you could be headed is useful by itself, but the DMM presents another valuable resource it facilitates an easily digestible and understandable story about your efforts or projects. All of this culminated in results like this:Ĭompanies that have achieved multi-moment maturity reported cost savings of up to 30% and revenue increases of as much as 20%. By doing this the business, as a whole, can better understand the technical debt it may carry, the implications of that debt, and what the roadmap forward looks like. This inherently means it aims to bring teams or agencies together to focus on tackling business challenges together. While the DMM is inherently focused on marketing, it has broad involvement from other parts of the organization like IT, creative, development, and security. It’s meant to help you understand where you fall in terms of digital maturity today and where you could focus on in the future. Simply put, the intended purpose of the DMM was to be an evaluative and an aspirational tool. To gain a better understanding of the specifics our introduction here will quickly cover why it was created, why it’s useful and then jump into the DMM itself. In this post we’re going to dive into Seer’s take on the DMM. In particular we’ve been really excited about adopting, and helping our clients adopt, the Digital Maturity Model (DMM) that Google and Boston Consulting Group (BCG) created. We’ve been talking about “digital maturity” at Seer a lot lately.
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